Her career in media began in 2003 when she joined CNBC Arabia as Senior Anchor. She was also a member of the founding team of the CNBC Europe franchise, where she anchored two shows offering in-depth behind the news analysis.
Cyba later joined Al-Arabiya, part of the Middle East Broadcasting Corporation (mbc) in 2005 as a Senior Anchor and Producer where she conceived of and launched the leading business news show for a pan-Arab audience. During her time at Al-Arabiya, she interviewed regional and global decision makers, thought leaders, corporate executives and industry experts.
In 2010, she founded “Saba Communication Consultants” a leading firm in strategic communication, reputation building, and investor relations, providing positioning strategies, branding and digital communication.
Cyba is a versed moderator at international forums and conferences including the World Economic Forum, Global Humanitarian Forum and the Union for the Mediterranean, and has extensive experience in conducting outreach to corporations and governments in the GCC. She also provides executive coaching to government and corporate leaders
Cyba holds a BA Business Administration from the American University of Beirut.