28 November 2024, Amman, Jordan
Conference +peacock awards.
+networking
تسخير الذكاء الاصطناعي:
تحويل إنشاء المحتوى وتأثيره على نجاح الأعمال”
يُعقد المنتدى العالمي للتواصل الاجتماعي في 28 نوفمبر 2024، في عمان، تحت شعار ” تسخير الذكاء الاصطناعي في الأعمال التجارية والإعلام: تحويل إنشاء المحتوى وتأثيره على نجاح الأعمال”. ويسلط الضوء على التحديات والفرص الرئيسية التي تواجه صناعة المحتوى، لاسيما تلك المرتبطة بظهور تقنيات الذكاء الاصطناعي واندماجها في الاعمال التجارية والمشهد الإعلامي.
يُعتبر المنتدى العالمي للتواصل الاجتماعي الحدث الأهم من نوعه في المنطقة العربية، حيث يجمع في دورته العاشرة قادة كبار قادة التسويق والعلاقات العامة في الموسسات التجارية والإعلامية على المستوى العربي، وبحضور أكثر من 350 شخصية من نجوم الإعلام وصناع المحتوى والمؤثرين ونجوم الفن والمشاهير، ضمن أبرز التجمعات السنوية في المنطقة.
ستتطرق جلسات المنتدى إلى ثلاثة محاور رئيسية، وهي، “الذكاء الاصطناعي والإبداع في إنتاج المحتوى، الصحافة والأخبار المدفوعة بالذكاء الاصطناعي، الأخلاقيات والتحديات في استخدام الذكاء الاصطناعي.
ويتم تحت مظلتها حفل توزيع جوائز الطاووس والتي تهدف إلى تكريم المؤسسات التي تستخدم منصات التواصل الاجتماعي ضمن خططها التسويقية، وتتبع طرقا ابداعية ومحتوى مبتكر للتواصل مع جمهورها.
Keynote Speakers
World Social Media Forum gathered the brightest minds in media, social media, PR & communication and marketing. Learn new skills and get insights from experts and practitioners from all around!
يجمع المنتدى العالمي للتواصل الاجتماعي “قمة الإعلام” نخبة من قادة الإعلام المميزين، العلاقات العامة والاتصال والتسويق. تعلم مهارات جديدة واحصل على رؤى من خبراء الإعلام والتسويق واستمع الى قصصهم الملهمة
Conference Schedule
Below you'll find the schedule for WSMForum. We'll keep this page regularly updated with all new speakers and sessions, so be sure to keep checking in!
إيمانًا بأهمية وسائل الإعلام والمنصات الرقمية ومالها من قيمةٍ بارزة فنحن نسعى من خلال محاور المنتدى الهادفة والمؤثرة إلى دعم استدامة وسائل الإعلام في العالم العربي.
Thursday, 28 November 2024
08:30 AM – 10:00 AM
Networking & Registration
10:00 AM – 10:15 AM
Chair’s Opening Remarks
Ayman Irshaid
Founder & CEO, moments.
10:15 AM – 10:30 AM
Guest of Honor Speech
10:30 AM – 11:30 AM
Panel Discussion - "Ethical Considerations in AI-Driven Media"
In this session, experts will delve into the ethical considerations and challenges associated with the deployment of AI in media. Panelists will explore issues such as algorithmic bias, data privacy, and transparency, and discuss strategies for ensuring responsible AI practices in media organizations. Attendees will gain a deeper understanding of the ethical implications of AI in media and engage in meaningful dialogues on how to address them.
- How prevalent is algorithmic bias in AI-driven media applications, and what steps can be taken to mitigate these biases in content creation?
- What ethical challenges arise with AI in content curation, and how do we ensure transparency?
- How can media organizations protect user privacy while using AI for data insights?
- What role should regulations play in governing the ethical use of AI in media, and how can media organizations proactively align with these guidelines?
- How can organizations build a culture of ethical AI usage, and what resources are necessary to equip teams to make responsible AI decisions?
11:30 AM – 12:00 PM
Networking Coffee break
12:00 PM – 12:50 PM
Panel Discussion - "AI Revolutionizing Content Creation
This panel brings together industry leaders and innovators to discuss how AI is revolutionizing content creation processes in the media industry. Panelists will share insights into the latest AI-driven tools and techniques for writing, editing, and producing media content. Through real-world case studies and examples, attendees will learn about the practical applications of AI in enhancing creativity and efficiency in content creation workflows.
- What are the most significant ways AI has transformed the content creation process, particularly in areas like writing, editing, and production?
- Can you share specific examples or case studies where AI has been successfully integrated into content workflows, leading to enhanced creativity or efficiency?
- How do you see the role of human creativity evolving as AI becomes more integrated into content creation? Can AI truly enhance human creativity, or does it risk overshadowing it?
- What challenges or limitations have you encountered when implementing AI tools in content creation, and how have you addressed them?
- Looking ahead, what emerging AI technologies or trends do you believe will have the most significant impact on the future of content creation?
12:50 PM – 01:10 PM
Unlocking the Potential of Creator-Driven Storytelling: How to Leverage Creators Successfully
Embark on a journey with us as we delve into the art of creator-driven storytelling. Gain valuable insights and practical tips on seamlessly integrating creators into your brand's narrative. From partnering with influencers to utilizing user-generated content, uncover the secrets to leveraging creators' storytelling skills for authentic and impactful brand experiences.
01:10 PM – 01:30 PM
Expanding Inclusivity: Overcoming Challenges in Building an Inclusive Brand
In today's landscape, brands face heightened scrutiny regarding their inclusivity efforts—consumers demand representation. However, achieving this inclusivity on a large scale is essential to avoid appearing tokenistic. Nevertheless, scaling inclusivity poses numerous challenges. Join this session to hear from leading brands about their strategies for scaling inclusivity and the obstacles they've encountered along the way.
01:30 PM – 02:30 PM
Lunch Networking Break
01:10 PM – 01:30 PM
Decoding the Magic of Viral Campaigns: Lessons from Global Success Stories
Step into the world of viral campaigns with us and uncover the secrets behind their success. Learn what it takes to become viral and shareable in today's digital landscape. This discussion will move beyond theory, delving into how successful brands ingeniously incorporate shareability into their products and seamlessly extend this concept from product-centric experiences to internationally resonant campaigns. Discover the strategic components that turn ordinary products into shareable sensations and gain insights into infusing virality into the essence of your brand.
02:30 PM – 03:20 PM
The Rise of Vertical TV: Social Media's Impact on Viewing Habits
Discover the transformative influence of social media on our viewing experiences. Delve into innovative strategies across major platforms such as YouTube, Snapchat, and TikTok, and learn how pioneering creators are reshaping global video consumption trends.
03:20 PM – 03:40 PM
Unlocking Revenue Streams: Building a Sustainable Independent Media Venture
Join us as we explore the intricacies of monetization for independent media enterprises. Discover the strategies employed by successful businesses to thrive through avenues such as subscriptions/memberships, advertising, events, and beyond.
03:40 PM – 04:00 PM
Fireside Chat - "Future Trends in Media AI"
The summit concludes with a fireside chat featuring a conversation between industry thought leaders on the future trends and innovations in media AI. From emerging AI technologies to new business models and revenue streams, the fireside chat will provide attendees with valuable insights into the evolving landscape of media in the digital age. Participants will have the opportunity to engage with the speakers and ask questions about the future direction of AI in media.
Peacock Awards
06:30 PM – 08:00 PM
Reception and Photo Shoutings
08:00 PM – 11:00 PM
Peacock Awards Ceremony Gala-Dinner
Conference Tickets
The WSMForum has a variety of ticket types to suit the variety of designers out there. Find out the best option for you and your team!
Individual Ticket
$250Includes access to a full day of talks across the 1 day a lovely lunch and plenty of coffee
Book Now- Regular Seating Yes
- Breakout Sessions Yes
- 2 coffee break & lunchYes
Group of 5+ Discount
$1125Includes access to a full day of talks across the 1 day a lovely lunch and plenty of coffee
Book Now- Regular Seating Yes
- Breakout Sessions Yes
- 2 coffee break & lunchYes
Our Sponsors & Partners
We wouldn't be able to host our conference without help from these amazing companies. A huge thanks to all our sponsors and partners!
MEDIA PARTNERS
ORGANIZER
Beyond the sessions. Best of #WSMForum
Networking at the World Social Media Forum is built right into the schedule and even into some of the sessions. From early morning networking walks to the amazing evening events, there’s plenty of opportunity to connect with fellow marketers.
