Named as the first communications innovator in the MEA region by the Holmes Report and a Rising Star and future Chief Communications & Marketing Officer by PRovoke Media, I’m the only Chartered Communicator, Chartered Marketer/Chartered Institute of Marketing Fellow, and Senior Communication Management Professional in the Middle East, Africa and Iran. I am passionate about transforming marketing, media and communications for the better and leading the industry through my work and volunteering.

I have twenty years of experience in media, marketing, public relations, and sustainability on the client and agency-side. I’m an experienced communications trainer. My aim is to use marketing and communications to further organizational reputation and operations. Focus areas include aligning marketing and communications to the business, developing creative and unique concepts that work in this region, and making marcomms as measurable as possible.

My experience spans a large portfolio of clients, both national and MNCs, through each and every phase of their corporate development including public offerings, product or company launches, internal communications and corporate affairs, crisis communications and ongoing corporate positioning. My job roles include events management, media relations, corporate branding, public affairs, investor relations and media training.

I have a passion for working in emerging markets, and my expertise lies in focusing on the gaps between the local organization and the global unit to ensure that expectations are surpassed and that local staff have the skills and the experience to develop their country unit on their own initiative.

Specialties: branding and identity, marketing, communications, sales, organizational development, customer relationship management, digital communications and marketing, web programming, translation and social media, sustainability and ESG issues, and brand measurement.