Rebuilding social media marketing for better human engagement

24 November 2021

ST Regis Hotel Amman, Jordan

تحت رعاية

صاحب السمو الملكي الأمير علي بن الحسين حفظه الله

Under the patronage of His Royal Highness Prince Ali bin Al Hussein

The 6th Edition of World Social Media Forum

World Social Media Forum will be taking place at the ST Regis Hotel Amman, Jordan on 24 November 2021, bringing together leading minds in marketing, PR & communication and influencers to discuss new Social media trends, challenges and opportunities for businesses and brands which has emerged in recent times. World Social Media Forum has grown so large and so fast and became the most influential, prestigious and networking event to discuss, share ideas, insights & strategies.

The conference includes the Peacock Social Media Awards, the first of its kind in the region to honor organizations, brands and individuals  that use social media platforms in best and innovative ways to connect with their audiences.

يقام المنتدى العالمي للتواصل الاجتماعي في فندق سانت ريجيس عمان في 24 تشرين الثاني 2021، وذلك بحضور كبار قادة التسويق والعلاقات العامة وقامات الإعلام ومشاهير الفن والمؤثرين على منصات التواصل الاجتماعي، لمناقشة التوجهات الجديدة لصناعة المحتوى بما يناسب البيئة الجديدة  التي خلقتها جائحة كورونا لضمان الحفاظ على تفاعل ومشاركة الجمهور، كما سيتطرق المنتدى إلى الاستراتيجيات التي تنفذها شركات عالمية الأكثر نجاحا بالعالم في التسويق  لمنتجاتهم. يعد المنتدى العالمي للتواصل الاجتماعي الحدث الأكثر تأثيرا وشهرة على مستوى الشرق الذي يناقش أبرز التجارب والأفكار المبتكرة في مجال التسويق، واستكشاف أفضل الممارسات الناجحة في هذا المجال بما يعود بالفائدة على الشركات والعلامات التجارية والحكومات والأفراد.

تتضمن فعالياتها “جائزة الطاووس” للتواصل الاجتماعي، وهي الجائزة الأولى من نوعها عالمياً لتكريم المؤسسات والعلامات التجارية والمؤسسات الإعلامية التي تستخدم منصات التواصل الاجتماعي ضمن خططها التسويقية وتتبع طرق إبداعية ومحتوى مبتكر للتواصل مع جمهورها.

OUR SPEAKERS

Caroline Faraj
VP, CNN and Editor-in-Chief of Arabic Services

Ricardo Karam
Media Figure, Executive Chair of TAKREEM

Dr. Fares Braizat
Former Minister of Youth
Chairman – NAMA Strategic Intelligence Solutions

H.E. Suzanne Afanah
Former Minister of Tourism & Antiquities
Managing Partner, Advvise Strategic Communications

Dr. Abdelrazzak Arabiyat
Managing Director
Jordan Tourism Board
Dr. Medhat El adl
Script Writer, Author, Director
El Adl Group
Raluca Berchiu
Customer Experience Expert
Founder of Neo Health Academy
Mayssa Assaf
Founder of The powers of Styling Masterclass Program
Hatem Alshouli
Senior Social Media Producer
Asharq News
Eric Fulwiler
CEO of innovation consultancy Rival and ex-CMO of 11:FS
Lawyer Mohammad Qutaishat
Former Director General of the Media Authority
Legal Adviser to the Former Prime Minister
Abdurrahman F. Al-Husami
Strategic Communications Advisor
Founder & CEO at Makana 360
Hind Khlaifat
Published Author
Founder and CEO of Alocloud
Nidal Malo Al Aein.
CEO,100jordan
Jawad Abbassi
Head of MENA, GSMA
Ayman Irshaid
Founder & CEO
Moments Innovation
الإعلامية ساندي الحباشنة
قناة المملكة
Dr. Ashraf Bany
Director of Innovation & Entrepreneurship
The University of Jordan
Samer Farraj
Communication & Media Expert

MASTER OF CEREMONY “EMCEE”

WORLD SOCIAL MEDIA FORUM

LAILA AL SALEM
TV ANCHOR, ROYA TV

PEACOCK SOCIAL MEDIA AWARDS

HADEEL NAMMAS
TV ANCHOR

THE SCHEDULE

REGISTRATION & NETWORKING

08:00 AM – 09:30 AM

WELCOME SPEECH

Ayman Irshaid, Founder & CEO, Moments Innovation
09:30 AM – 09:40 AM

GUEST OF HONOR

HIS ROYAL HIGHNESS PRINCE ALI BIN AL HUSSEIN
09:40 AM – 10:00 AM

UTILISING HUMAN CONNECTION ON SOCIAL MEDIA FOR HIGHER ENGAGEMENT

“COVID has impacted the lives of every audience, every age group, and users spend more time than ever on social media. From communities organizing relief help, to families staying in touch, to the late night group video calls with friends, human connection has gotten us through this last year when the world has been apart. In this session, hear actionable tips for facilitating meaningful conversations in the digital landscape and leveraging the power of authentic connections. Learn the importance of human connection and what amazing things happen when brans talk to customers.

Ricardo Karam, Media Figure, Executive Chair of TAKREEM
10:00 AM – 10:20 AM

DISINFORMATION, MISINFORMATION, AND FAKE NEWS IN SOCIAL MEDIA

n recent years, disinformation including fake news has become a global phenomenon due to its explosive growth, particularly on social media. The viral spread of misinformation and disinformation, is a critical concern at present. Social media are used as a means to spread digital deception within local, national, and global communities which have led to a renewed focus on the means of detection and defense. Are people fooled by disinformation and spread it because they believe it is true? Do they know the information is fake but spread it anyway? How does the way disinformation is presented influence our likelihood of sharing it? And are some people more likely to share disinformation than others? In this panel discussion, you will hear from top international experts on the recent advancements in (1) user engagements in the dissemination of information disorder; (2) techniques on detecting and mitigating disinformation; and (3) trending issues such as ethics, Covid, etc.

 

Moderator: Samer Farraj, Media & Communication Expert
Caroline Faraj, VP, CNN and Editor-in-Chief of Arabic Services.
H.E. Suzanne Afanah, Managing Partner, Advvise Strategic Communications.
Lawyer Mohammad Qutaishat, Former Director General of the Media Authority, Legal Adviser to the Former Prime Minister
10:20 AM – 11:00 AM

LEADING TOURISM WITH A DIGITAL MARKETING MINDSET

2020 was unprecedented and many industries saw the impact in general and tourism in particular. Whatever happens next, tourism will need to remain just as adaptable and agile. In this session, we will discuss
• How content, creative and media working together are critical to success in tourism
• Why digital marketing is critical to staying nimble to grow your destinations quickly

Dr. Abdelrazzak Arabiyat, Managing Director, Jordan Tourism Board
11:00 AM – 11:15 AM

NETWORKING BREAK

11:15 AM – 11:45 AM

PUBLIC AND PRIVATE POLLS

How survey research and focus groups can help organizations and their campaign teams

Dr. Fares Braizat, Former Minister of Youth, Chairman – NAMA Strategic Intelligence Solutions

 

11:45 AM – 12:00 PM

THE STATE OF DATA-DRIVEN COMMUNICATION IN THE DIGITAL ERA

Abdurrahman Al-Husami, Founder & CEO Makana 360
12:00 PM – 12:10 PM

Asharq News IN LESS THAN 365 DAYS

Join us to hear from Asharq News on how they have implemented an innovative social media strategy to acquire higher engagement levels in less than 365 days (since launch)

Hatem Alshouli- Senior Social media Producer, Asharq News
12:10 PM – 12:30 PM

HOW CHALLENGER BANKS ARE WINNING MARKET SHARE WITH HUMAN BRANDS

Almost every industry is being disrupted by challengers, but none more so than banking. Challenger banks are grabbing mind and market share at an incredibly fast pace. What’s driving their hyper-growth? A strong product, of course, but they’re also taking a different approach to marketing and brand building. In this talk, Eric Fulwiler, CEO of innovation consultancy Rival and ex-CMO of fintech firm 11:FS will break down the three key strategies challenger banks are using to develop human brands that build meaningful connections with consumers.

Eric Fulwiler, CEO of innovation consultancy Rival and ex-CMO of 11:FS
12:30 PM – 12:50 PM

CELEBRITY STYLING: HOW TO BECOME A STYLIST IN THE MEDIA BUSINESS

A mini masterclass programme session that includes TV Styling Module, Movies, red-carpet, social media, photoshoots, and how to deal with celebrities, public figures, influencers. Because Not every fashion stylist has what it takes to make it in the media and entertainment business. Beyond the skills and the talent, there are other key factors that make your success in the world of celebrities and that’s what this session is all about. in this session you will learn; Secrets & Tips should every stylist know on social media like styling Celebrities and TV anchors!

Mayssa Assaf, Founder of The powers of Styling Masterclass Program
12:50 PM – 01:10 PM

THE JORDANIAN TOURISM PROJECT 2022

Economics Development For Tourism, Industry and Investment at the FIFA World Cup Qatar 2022

Nidal Malo Al Aein. CEO, 100jordan
01:10 PM – 01:20 PM

NETWORKING BREAK

01:20 PM – 01:40 PM

“BEDOUINISTA” BEDOUIN ENTREPRENEURSHIP ON SOCIAL MEDIA

Hind will share her story in marketing and promoting the Bedouin concept in a modern way using social media and transforming the concept of nomadism into a modern interactive concept that is acceptable and promoted for many tourism and community projects.
تشارك هند خليفات تجربتها في تسويق وترويج المفهوم البدوي بالطريقة العصرية باستخدام ميزات المنصات التفاعلية وتحويل مفهوم البداوة لمفهوم عصري تفاعلي قابل للتداول والترويج للعديد من المشاريع السياحية والمجتمعية

Hind Khlaifat، Founder and CEO of Alocloud
01:40 PM – 01:50 PM

CURIOUS ABOUT THE HOTTEST TOPIC OF 2021: CUSTOMER EXPERIENCE?

Technology has shifted the power from businesses to customers. Open access to information has empowered customers that started demanding even more from companies. Now, the pandemic has also contributed substantially to changes in customers behavior raising their expectations to the highest levels. The global economic downturn has increased the competition. More companies are competing for the same business thereby giving the customers more choices. Customer loyalty is now more important than ever. Companies realise that only by managing the customer perception they can gain loyalty and increase revenue growth in the long run. Customer Experience is not to be confused with the Customer Service, it’s not related only to B2C, it’s not just one department responsibility and it’s not just one “trendy word” being used by corporates lately.  Join Raluca Berchiu in this session to introduce you to Customer Experience concepts and why it’s so important in today’s hypercompetitive world.

Raluca Berchiu, Customer Experience Expert, Founder of Neo Health Academy
01:50 PM – 02:10 PM

INFLUENCE OF SOCIAL MEDIA ON PERFORMANCE OF MOVIES

The performance of movies in terms of revenue depends on many factors such as its production studio, genre, script quality, pre-release promotion etc, – all of which are traditionally used to estimate their potential success. Recently however, social media have been acknowledged as a strong signal in understanding consumer behavior towards media. In this session, we will discuss the impact of socially generated meta-data mined from the social media platforms and the influence of social media on performance and profitability of movies. Learn how various social media signals have varying yet significant impact in predicting the performance of movies and how popularity of actor captured by follower count on Twitter is most relevant to the success of movie at theaters, and Facebook ‘like’ signal has noise which impedes its analytical credibility.

Dr. Medhat El adl, Script Writer, Author, Director, El Adl Group
02:10 PM – 02:30 PM

CHILDREN IN WAR AND VIOLENT CONFLICT IN SOCIAL MEDIA

أطفال الحروب والنزاعات ليسوا مجرد أرقام على مواقع التواصل الإجتماعي
قنبلة أم هدية

02:30 PM – 02:45 PM

NETWORKING LUNCH

2:45 PM – 04:00 PM

THE PEACOCK AWARDS CEREMONY

The Peacock Awards honor the best in social media by recognizing & rewarding Organizations & Individuals that are using social media platforms in best & innovative ways. 

04:00 PM – 06:00 PM

OUR SPONSORS

Thanks for those amazing partners who have support us to host this conference!

DIAMOND PARTNER

PLATINUM PARTNER

TELECOM PARTNER

GOLD PARTNER

INT’L MEDIA PARTNER

TV MEDIA PARTNER

DIGITAL MEDIA PARTNERS

MEDIA PARTNERS

PR & SOCIAL MEDIA PARTNER

GRAPHIC DESIGN PARTNER

WHAT PEOPLE SAY

They love it. Read what the previous attendees had to say!

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